Hardware is where most processors hide their margin.
If you've shopped for a credit card terminal recently, the pitch usually sounds like this: "Sign up with us and we'll give you a free terminal." The terminal might be free, but the trade is buried elsewhere — a 3-year contract with a $495 early termination fee, an inflated processing rate that pays for the hardware many times over, a "non-compliance" fee charged because you didn't fill out a PCI questionnaire, or a sneaky lease that costs you $40/month for 48 months on a $300 device.
That model exists because most ISOs treat the terminal as the thing they sell, and the processing relationship as the thing that funds it. We do the opposite. The processing relationship is the product. The terminal is just how you accept cards.
So we charge zero on the hardware itself. If you qualify (most merchants do), we'll place a terminal at no charge — no lease, no contract penalties, no hidden hardware fee. If you want to own a terminal outright, we'll sell you one at our cost. If you already own a terminal from a previous processor, we'll reprogram it onto our processing and you keep the hardware you already paid for. The economics work because we make money the same way on every merchant — through honest, fully-disclosed interchange-plus processing — regardless of how the hardware got there.